UK Hair Brand Glaze Launches Into Select US Target Stores

UK hair brand Glaze – a subsidiary of parent company Waldencast UK Limited – has expanded its presence in North America, launching with Target into 354 brick and mortar stores nationwide and online.

 

“At Glaze we are all about providing accessible, easy-to-use, high-performance products with head-turning hair results,” said Waldencast Brands Chief Business Officer Dani Viloria. “We are so excited to be launching with Target, a retail partner who shares our vision to help US consumers nationwide achieve salon-worthy results right from their own shower.”

 

Founded in 2021, Glaze creates accessible, easy-to-use, high-performance hair products. The brand is PETA-certified vegan and cruelty-free.

 

The brand first launched with a semi-permanent color conditioning gloss. It has since expanded the range with GlaziPlex 4-IN-1 Super Bond Repair Treatment in September 2023 with an innovation slated this spring.

 

Rolling out into Target and supported with a nationwide US influencer campaign will be the SuperGloss Conditioning Gloss powered by KINDColor Technology in 16 shades. Five of the brand’s best-selling shades will be available in-store – universal Sheer Glow, Brilliant Bronde, Glaze Cherry, Sleek Espresso and Luminous Liquorice.

 

GlaziPlex 4-IN-1 Super Bond Repair Treatment is infused with the brand’s QuadBond Technology and protects, strengthens and glazes to treat damage.

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